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They are an internationally renowned think tank. Their campaign to put Jason Giambi on the All-Star team took the New York Media by storm.

Can a small group of St. Louisans successfully bring back the mustache in America? The next step begins right now!

Welcome to American Mustache. In conjunction with ToastedRav.com the American Mustache Institute has created a show about the power of the 'stache. A show about the joys of being a guy. A show about the ridiculousness that leads otherwise respected journalistic entities to quote the American Mustache Institute in their pages.

You're about to see a goodbye to Bowling's Hall of Fame, get a woman's view on lip fur, and meet one of the men that made the 70's the golden age of 'stache! So, sit back, click the Featured Video tab and enjoy a major step in the evolution of online media and facial growth.

By the way, if you can't get enough of these guys, click here for more!