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Updated 110 Days ago

How can traditional media catch up with new media? Buy it!

Everything about CBS says "old." Their audience skews old. Their most popular personality (Not Katie, but Bob Schieffer) doesn't just remember Kennedy being shot, he covered it.

So what are they doing to become cutting edge? Buying CNET. This favorite haunt for young techies is now going to be the spring board upon which grey haired CBS tries to dive into the Web 2.0 pool.

It's costing them $1.8 billion to make the purchase. The last time they spent huge dollars on a big splash, save the network kind of project, Katie Couric showed up. We've all seen how well that's gone. Good luck, CNET!

You can read the CBS press release here, if you want the PR flack version.



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